Bahá'u'lláh stressed the importance of:

Unity

"So powerful is the light of unity that it can illuminate the whole earth."

Honesty

"Beautify your tongues, O people, with truthfulness, and adorn your souls with the ornament of honesty."

Chastity

"We, verily, have decreed in Our Book a goodly and bountiful reward to whosoever will turn away from wickedness and lead a chaste and godly life."

Generosity

"Be generous in prosperity and thankful in adversity, be worthy of the trust of thy neighbour and look upon him with a bright and friendly face...."

Trustworthiness

"Cling ye to the hem of virtue, and hold fast to the cord of trustworthiness and piety."

Purity of motive

".....whatsoever thing is arranged in harmony and with love and purity of motive, its result is light, and should the least trace of estrangement prevail the result shall be darkness upon darkness...."

Service to others

'Thy day of service is now come."

Deeds over words

"The essence of faith is fewness of words and abundance of deeds; he whose words exceed his deeds, know verily his death is better than his life."

Work as a form of worship

"We have graciously exalted your engagement in such work to the rank of worship unto God, the True One."